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Cult of Personality is a deliberately created system of art, symbolism, and ritual

centred on the institutionalized quasi-religious glorification of a specific individual

In the ancient world personality cults were explicitly religious. 

Polytheistic beliefs allowed for the introduction of new deities, and a claiming of

a close association with or descent from a god was a method of legitimizing dynastic systems.

RA is not a person,

it is the Presence, the catalyst behind all things,

the intelligence in and of creation, it is the expression you touch in transcendence

As RA refers to the creation principle itself,

the Cult of RA is a celebration and honouring of the creative, original, organic and inspired,

and our products + experiences we offer reflect and uphold this tenet

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